More WorkAbout 


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Feeding Smiles Across America

During the COVID-19 lockdown, P&G sponsored the iHeart Living Room Concert for America. Through this event, the pledged to support Feeding America and the First Responders Children’s Foundation. We encouraged others to support them as well. For my part, I wrote and helped design the email we sent to over a million fans.

Hosted by Elton John, guest performances and appearance included Alicia Keys, Backstreet Boys, Billie Eilish, Billie Joe Armstrong of Green Day, Mariah Carey, Tim McGraw include Ciara, Demi Lovato, Lizzo, Russell Wilson and more.

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Stats
Meals Provided: 200,000


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Credits
Copywriter: Ben McCoy
Art Director: Richard Soffar
Creative Director: Lisa Bet


Dental Leaders During A Crisis

Crest


Providing a benefit to consumers during a pandemic is tricky. I helped Crest navigate the choppy waters across several touchpoints.


COVID Email

With everyone locked in, we told everyone that we’d waive the shipping and handling fees for online purchases.

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Credits
Copywriter: Ben McCoy
Art Director: Richard Soffar


Dental Hygiene Page

With a pandemic spreading across the world, hygiene became a major topic. I helped curate and convey tips to keep your mouth healthy and reduce the spread of germs. 

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Credits
Copywriter: Ben McCoy
Art Director: Shaun Cronin


COMING SOON

Recycle Microsite

Spreading hope for the future keeps people optamistic. I helped craft the narrative around all of P&G Oral Care’s efforts to increase sustainability across North America.

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Credits
Copywriter: Ben McCoy
Art Director: Shaun Cronin

COMING SOON

Thought Leader

From specific dental topics to broad hygiene related questions, I helped Crest stay a thought leader in prime searches for dental health.

(Click articles for full webapge)

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Credits
Copywriter: Ben McCoy






Once legal’s done them, there’ll be more articles to come.

COMING SOON

What Is Tooth Bonding?
(https://crest.com/en-us/oral-health/life-stages/adults/what-is-tooth-bonding )

What Is Tooth Dentin?
(https://crest.com/en-us/oral-health/conditions/tooth-enamel/what-is-tooth-dentin )

How To Get Rid of Bad Breath
(https://crest.com/en-us/oral-health/conditions/bad-breath/how-to-get-rid-of-bad-breath)