The original Kaiser Permanente Business microsite started as a dedicated page for COVID-related information. Over the months, it morphed into more and more until it was an unwieldy mess of styles and haphazard information.
We rebuilt it from the ground up as something that captured everything they wanted while leaving room for it to grow and evolve organically.
Copywriter: Ben McCoy
Creative Director: Tomas Kohoutek
Creative Director: Rob Lehmann