Feeding Smiles Across America
During the COVID-19 lockdown, P&G sponsored the iHeart
Living Room Concert for America. Through this event, the pledged to support
Feeding America and the First Responders Children’s Foundation. We encouraged
others to support them as well. For my part, I wrote and helped design the
email we sent to over a million fans. Hosted by Elton John, guest performances and appearance included Alicia Keys, Backstreet Boys, Billie Eilish, Billie Joe Armstrong of Green Day, Mariah Carey, Tim McGraw include Ciara, Demi Lovato, Lizzo, Russell Wilson and more.
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Stats
Meals Provided: 200,000
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Credits
Copywriter: Ben McCoy
Art Director: Richard Soffar
Creative Director: Lisa Bet


Oral Care Around the World
Oral-B
From COVID-19 to the North American sustainability efforts for all of P&G Oral Care, I helped convey complex messages with compelling copy.
COVID Email
With everyone locked in, we told everyone that we’d waive the shipping and handling fees for online purchases.︎
Credits
Copywriter: Ben McCoy
Art Director: Richard Soffar


Dental Hygiene Page
With a pandemic spreading across the world, hygiene became a major topic. I helped curate and convey tips to keep your mouth healthy and reduce the spread of germs. ︎
Credits
Copywriter: Ben McCoy
Art Director: Shaun Cronin
COMING SOON
Recycle Microsite
Spreading hope for the future keeps people optamistic. I helped craft the narrative around all of P&G Oral Care’s efforts to increase sustainability across North America.︎
Credits
Copywriter: Ben McCoy
Art Director: Shaun Cronin
COMING SOON
Thought Leader
From specific dental topics to broad hygiene related questions, I helped Crest stay a thought leader in prime searches for dental health.︎
Credits
Copywriter: Ben McCoy
COMING SOON
(once legal’s done with them)
Becoming a Dental Professional
(https://oralb.com/en-us/oral-health /conditions/cavities-tooth-decay/Becoming-A-Dental-Professional)
Fillings: What to Expect
(https://www.oralb.co.uk/en-gb/oral-health/conditions/cavities-tooth-decay/Fillings-What-To-Expect)
Why Should I Care aAbout My Teeth?
(https://www.oralb.co.uk/en-gb/oral-health/conditions/cavities-tooth-decay/Why-Should-I-Care-About-My-Teeth)
Soothing Teeth Through Time: A History of Natural Remedies for Tooth Pain
(https://www.oralb.co.uk/en-gb/oral-health/conditions/toothache/soothing-teeth-through-time-a-history-of-natural-remedies-for-tooth-pain)
What Are Teeth
(https://oralb.com/en-us/oral-health /conditions/cavities-tooth-decay/What-Are-Teeth)
(once legal’s done with them)
Becoming a Dental Professional
(https://oralb.com/en-us/oral-health /conditions/cavities-tooth-decay/Becoming-A-Dental-Professional)
Fillings: What to Expect
(https://www.oralb.co.uk/en-gb/oral-health/conditions/cavities-tooth-decay/Fillings-What-To-Expect)
Why Should I Care aAbout My Teeth?
(https://www.oralb.co.uk/en-gb/oral-health/conditions/cavities-tooth-decay/Why-Should-I-Care-About-My-Teeth)
Soothing Teeth Through Time: A History of Natural Remedies for Tooth Pain
(https://www.oralb.co.uk/en-gb/oral-health/conditions/toothache/soothing-teeth-through-time-a-history-of-natural-remedies-for-tooth-pain)
What Are Teeth
(https://oralb.com/en-us/oral-health /conditions/cavities-tooth-decay/What-Are-Teeth)