Feeding Smiles Across America

During the COVID-19 lockdown, P&G sponsored the iHeart Living Room Concert for America. Through this event, the pledged to support Feeding America and the First Responders Children’s Foundation. We encouraged others to support them as well. For my part, I wrote and helped design the email we sent to over a million fans.

Hosted by Elton John, guest performances and appearance included Alicia Keys, Backstreet Boys, Billie Eilish, Billie Joe Armstrong of Green Day, Mariah Carey, Tim McGraw include Ciara, Demi Lovato, Lizzo, Russell Wilson and more.

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Stats
Meals Provided: 200,000

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Credits
Copywriter: Ben McCoy
Art Director: Richard Soffar
Creative Director: Lisa Bet

Oral Care Around the World

Oral-B

From COVID-19 to the North American sustainability efforts for all of P&G Oral Care, I helped convey complex messages with compelling copy.

COVID Email

With everyone locked in, we told everyone that we’d waive the shipping and handling fees for online purchases.

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Credits
Copywriter: Ben McCoy
Art Director: Richard Soffar 

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Dental Hygiene Page

With a pandemic spreading across the world, hygiene became a major topic. I helped curate and convey tips to keep your mouth healthy and reduce the spread of germs. 

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Credits
Copywriter: Ben McCoy
Art Director: Shaun Cronin

COMING SOON

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Recycle Microsite

Spreading hope for the future keeps people optamistic. I helped craft the narrative around all of P&G Oral Care’s efforts to increase sustainability across North America.

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Credits
Copywriter: Ben McCoy
Art Director: Shaun Cronin

COMING SOON

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Thought Leader

From specific dental topics to broad hygiene related questions, I helped Crest stay a thought leader in prime searches for dental health.

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Credits
Copywriter: Ben McCoy

COMING SOON
(once legal’s done with them)

Becoming a Dental Professional
(https://oralb.com/en-us/oral-health /conditions/cavities-tooth-decay/Becoming-A-Dental-Professional)

Fillings: What to Expect
(https://www.oralb.co.uk/en-gb/oral-health/conditions/cavities-tooth-decay/Fillings-What-To-Expect)

Why Should I Care aAbout My Teeth?
(https://www.oralb.co.uk/en-gb/oral-health/conditions/cavities-tooth-decay/Why-Should-I-Care-About-My-Teeth)

Soothing Teeth Through Time: A History of Natural Remedies for Tooth Pain
(https://www.oralb.co.uk/en-gb/oral-health/conditions/toothache/soothing-teeth-through-time-a-history-of-natural-remedies-for-tooth-pain)

What Are Teeth
(https://oralb.com/en-us/oral-health /conditions/cavities-tooth-decay/What-Are-Teeth)