What Could Go Wrong?
SolaceSolace offered developers a free, enterprise-grade cloud data-movement platform—but explaining the product takes up nearly every character in a tweet. And developers are quick to ask one short question about any unfamiliar tech: what could go wrong?
So instead of making another earnest “we’re the best” campaign, we answered their question. With dry, self-aware humor, we turned developers’ skepticism into the idea itself—and invited them to see just how wrong things could go.
Results
160% increase in downloads
207% increase in sign-ups
680K video views
Awards
Clio Awards — Shortlisted
Shorty Awards — Silver Distinction in Comedy Video
Selected Press and Quotes
“a campaign comprised of witty and dry humour.”
-Little Black Book
“a humorous narrative that capitalises on relevant and cultural topics within the developer community.”
-Marketing Communication News
Select Press
Little Black Book
Marketing Communication News
Ads of the World
Coloribus
AdForum
Source
SAWT
Shots
Credits
Copywriter: Ben McCoy
Creative Director: Adam Leong
Creative Director: Jonathan Ong
Find out about us from a banner or article link? Follow a story about cloud-based data-transfer solutions, or losing your kissing virginity at a NASA Space Camp. Or just about porpoises. Who doesn’t love porpoises?
The original experience has since retired, so click above to explore a recreation.