What Could Go Wrong?
Solace
How do you convince the skeptical Developer community to try Solace, a free-to-use enterprise-grade cloud-based data transfer software when just saying what they do takes up every character in your tweet?
You turn everything into a dry, witty joke about "What Could Go Wrong.”
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results
160% increase in downloads
207% increase in sign-ups
680K video views
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Awards
Clio Awards — Shortlisted
Shorty Awards — Silver Distinction in Comedy Video
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Press
Marketing Communication News
Little Black Book
Ads of the World
Coloribus
AdForum
Source
SAWT
Shots
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Credits
Copywriter: Ben McCoy
Creative Director: Adam Leong
Creative Director: Jonathan Ong
Choose Your Own Adventure Landing Page
From banner and article links, developers would follow a story about cloud-based data-transfer solutions, or losing your kissing virginity at a NASA Space Camp. Or just about porpoises. Because who doesn’t love porpoises?
From banner and article links, developers would follow a story about cloud-based data-transfer solutions, or losing your kissing virginity at a NASA Space Camp. Or just about porpoises. Because who doesn’t love porpoises?