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Righting Classical Injustices

In 2018, The Cecilia Chorus of New York premiered Dame Ethel Smyth’s last major work, The Prison in Carnegie Hall. Our only regret was that it should have been done nearly a century earlier.

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Stats

+126.3% - Ticket Sale Increased
$175,000 - Earned Media coverage
14,000 - Facebook views
+25% - Twitter mentions
$75 - Media spend

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Selected Press
The New Yorker
New York Times (concert review)
Gramophone - Video of the Day
Broadway World
WQXR Classical Music Radio
Musical America

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Credits
Creative Director: Ben McCoy
Editor: Jessica Sheptin
Director: Jeanne Wikler
Camera: Spencer Macnaughton

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Of Two Minds

Dr. Jill Bolte Taylor is a neuroscientist who had a stroke, wrote a best selling book called My Stroke of Insight, and gave one of the original TED Talks. 
The Cecilia Chorus of commissioned a work using her writing and speech.

We chatted with the music director, the composers, and Dr. Taylor herself about the new piece, Fifty Trillion Molecular Geniuses.

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Awards

2019 Best of Manhattan for exceptional marketing
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Stats
75% increase in social media mentions
65,000+ Impressions
1,500+ views in the first week of hero video

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Select Press
Broadway World
Musical America
Bach Track
Long Island Exchange
Queens Ledger
Epoch Times

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Credits
Creative Director: Ben McCoy
Co-Director: Jeanne Wikler
Camera/Editor: Ben McCoy
Camera: Ian Kraus

Elevating a Brand

The Cecilia Chorus of New York


In 2018, I was approached by the then Publicity Chair of the chorus to help elevate their brand.

We conceived of a
mini-documentary series highlighting the pieces they would premiere in May at Carnegie Hall each year.

After winning an award, getting into the press, and boosting all of their metrics, the Publicity Chair stepped down and I took their place.

Stationary and Letter Design

I worked closely with the President and Development Chair to create a multipurpose letter template that could be adapted across all their needs. Below is an example of one I also helped edit.



Posters and Postcards

Promoting our concert across the evolving brand styles from mailboxes to outside Carnegie Hall.



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Credits
Creative Directors: Ben McCoy, Stephanie Madden
Designers: Ben McCoy, Margaret Hall, Florencia Heiremans, Jill Hammond

Social Media

I’ve worked on The Cecilia Chorus of New York’s social media since 2016. In 2019, I pulled gathered a team of writers and designers to pick up where I left off. Now, I Creative Direct the new output, develop content pillars, and assist with the day-to-day when our Community Manager needs backup.
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Credits
Creative Director: Ben McCoy
Community Manager: Amy Borngrebe
Writers: Ben McCoy, Amy Borngrebe, Jess Thompson, Bob Brokaw, and Silvia Zerbo
Graphic Designers: Ben McCoy and Florencia Heiremans


Facebook usually duplicates content and YouTube stores our longer-form videos. LinkedIn launched in June of 2020.
Recent Tweets

Emails

Sometimes I write, sometimes I design, sometimes I do both.
But most recently, I’ve been Creative Directing them.

Below are some examples of my writing and designing.
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Credits
Copywriter/Designer: Ben McCoy