Finding Its Voice
The Cecilia Chorus of New York
The Cecilia Chorus of New York has spent more than a century bringing choral music to New York audiences. As Publicity Chair, I helped evolve its visual identity and communications into a more cohesive system, flexible across channels and strong enough for future volunteers to build upon.
Credits
Publicity Chair: Ben McCoy
Designer: Darrell Freeman (Docaitta Design)
Committe: Stephanie Madden, Meghan Marks, Rupa Athreya, Catherine Davis, Mark Shapiro
More
Launched Instagram and LinkedIn
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Earned a $10,000 Google Ads Grant
Tripled Twitter (now X) performance while reducing volunteer labor by 75%
Launched branded apparel and swag
A New Identiy
Expanded from three muted colors to a flexible four-color system with greater contrast and energy.Replaced an inconsistently used font with Avenir for clarity, warmth, and versatility.Developed a flexible, unified logo system with the Board’s full support.
Across Every Touchpoint
Concert postersConcert social media postNon-concert social media postCollabs social media postSoloists social media postMerchWebsiteDirect Mail
From Individuals to Ensemble
Great creative depends on more than a design system. Behind the scenes, I reorganized volunteers into discipline-based teams that encouraged collaboration instead of isolated work. I also created an archival framework that made assets easier to find, reuse, and build upon season after season.