Stoodents Want Chikin

Chick-fil-A
Internship Project | Spec Work
College students don't need another fast-food brand talking at them—they need one that understands life on campus. 

We reimagined Chick-fil-A's community-first philosophy through a campaign built around the everyday #Struggles of student life, turning the brand into a helpful presence both online and across campus. 

While never produced, the work influenced several directions McCann helped Chick-fil-A later explore in its collegiate marketing.



Awards
1st Place - Truth Seekers Project (McCann NY)



Credits
Copywriter: Ben McCoy
Post Production: Jessica Sheptin
Art Director: Thao Nguyen

SnapSpot

Students don't watch commercials. They watch their friends.
So we turned campus Snapchat Stories into Chick-fil-A TV spots.




Other Executions