Feeding Smiles Across America
Crest and Oral-BThe iHeart Living Room Concert for America transformed a night of entertainment into a nationwide fundraising effort for Feeding America and the First Responders Children's Foundation.
Crest and Oral-B helped extend the initiative beyond the broadcast, inviting their community to support the organizations serving families and frontline responders during the COVID-19 pandemic.
Stats
Meals Provided: 200,000
Credits
Copywriter: Ben McCoy
Art Director: Richard Soffar
Creative Director: Lisa Bet