Revamp Your Skincare
CVSCVS wanted people to take daily sunscreen more seriously. So we found the experts with thousands of years of experience avoiding the sun.
The client said yes. Then no. Then maybe—before putting the campaign on indefinite hold.
PASSWORD: vamps
Credits
Copywriter: Ben McCoy
Art Director: Dahee Song
Creative Director: Tom Weingard
Creative Director: Anthony Chelette