Bubbles
DreftA newborn’s skin is as delicate as a bath-time bubble, but the world touching it isn’t so gentle. From towels and bedding to car seats and parents’ shirts, babies touch everything.
We transformed Dreft’s promise of gentleness into a soft, ownable visual world that could stretch across film and social, reminding parents that babies touch a lot more than just baby clothes.
Credits
Sr. Copywriter: Ben McCoy
Art Director: Lauryn Campbell
CD: Adrian Chan
CD: Lauren Varvara
CCO: Ciro Sarmiento