Finding the Right Frequency

Harman Kardon

Instagram gave Harman Kardon a new space to define how the brand should look, sound, and connect with audiences. We developed content that helped establish its own social voice, then extended that voice through posts created for partner brands to share with their followers.



Credits
Copywriter: Ben McCoy
Composer/Sound Designer: Ben McCoy
Art Director: Vaughn Renner
Creative Director: Cole Orloff

Instagram Interview

Lived on several platforms, including a vertical version Harman Kardon’s IG.




Partner Posts — BWM




Partner Posts — Mini Cooper