Rinse and Revamp
Invisalign
We refreshed Invisalign’s evergreen social content for three distinct audiences: teens, parents and prospective patients. Starting with existing CGI assets, we developed a flexible suite of content with messaging, tone and visual treatments tailored to each group.
Credits
Copywriter: Ben McCoy
Art Director: Lauryn Campbell
Art Director: Liz Alexander
Creative Director: Jonah Levine
Prospective Patients
Post Copy: Predictably transform your smile whether you need something simple or just saying it is a mouthful.Post Copy: invis is custom fit for a comfortable, predictable transformation. Make a good first impression with a confident smile.Post Copy: invis is bringing out your best smile with predictable results.
Parents
Post Copy: Invisalign® aligners are the #1 doctor-recommended clear aligner brand for teeth straightening.Post Copy: Invisalign® aligners get your teen smiling faster and more comfortably than with braces.
Teens
Post Copy: invis is sliding into your best smile faster and more comfortably than with braces.