All-Star Access

Mastercard

Baseball fans do not just want to see their heroes. They want a moment with them. At the 2017 MLB All-Star Game, Mastercard created one, turning a star-studded weekend into a more personal experience for fans in Miami and those following from home. Wherever they were, fans could get closer to the legends they came to celebrate and, in some cases, receive a response made just for them.

Featuring Alex Rodriguez, Andre Dawson, Bernie Williams, David Ortiz, Don Mattingly, Orlando Hernández, Pedro Martínez and Tim Raines.



Credits
Copywriter: Ben McCoy
Art Director: Thao Nguyen
Sr Copywriter: Jose Benitez
Sr Art Director: James Pinkerton
Creative Director: Jason Marks


On-Site Experience: Masterpass Deck and Geofenced Snap Filter



Off-Site Experience: Handwritten Tweets from the Greats



Sharing More All-Star Game Moments on Instagram and Facebook

‪When Jennifer Hudson hits all the right notes during an exclusive concert to support Stand Up To Cancer at the Masterpass House. #ThatsPriceless! ‬— at W South Beach.
‪Meeting El Duque and realizing you're shaking hands with a World Champion: #ThatsPriceless‬— at Miami Beach Convention Center.
Sharing a moment, creating a memory. #ThatsPriceless.

Andre Dawson is reminiscing with fans at the Masterpass deck at #FanFest.— at Miami Beach Convention Center.
The host has arrived! @davidortiz gets the party started at the Sunset BBQ at the Masterpass House. #ThatsPriceless
An incredible evening indulging in a delicious meal by @chefjeremyford, hanging with Bernie Williams, and supporting @su2c. #ThatsPriceless