NERD Gets a Glow-Up
NERD SkincareNERD Skincare had the science, the funding and a growing retail presence. What it lacked was a personality that connected with the young consumers it hoped to reach. We transformed its stark, clinical website with a lighter voice and a colorful new experience that made complex skincare benefits feel clear, approachable and fresh.
Credits
Copywriter and Design Consultant: Ben McCoy