Bushweek
NetflixPitched, not produced
As streaming became more crowded, Netflix’s original content became more important than ever. Its planned move into Bushwick placed the brand in a neighborhood already famous for originals of its own.
During the Bushwick Collective’s annual street-art celebration, we proposed turning murals into interactive AR experiences where Netflix stories and local artists’ work could come to life together. The result would introduce Netflix to its new neighborhood by celebrating original content made for both the screen and the street.
Awards
The Telly Award: Silver
Credits
Copywriter: Ben McCoy
Art Director: Guiseppe de Lauri