Selling the Show

On and Off-Broadway
A production has only a few moments to persuade someone to step into the theater. I helped shape marketing copy that distilled the show’s unique identity into concise messaging for audiences, press, and awards consideration.



Credits
Copywriter: Ben McCoy
Creative Director: Christopher Lueck

Bran Castle

Marketing synopsis for an industry presentation.

High in the mountains of 19th-century Eastern Europe, actual revolution is stirring. As the Church moves to abolish slavery and the nobility resists, Mirela, a young Roma slave, escapes in search of her sold-away mother.

Mirela's journey leads her to Bran Castle, a place ruled as much by superstition as by blood, where ancient prophecies, political unrest, and supernatural forces collide. When a fortune teller proclaims her arrival a prophecy come true, Mirela finds herself between the hope of freedom of Roma slaves and the power of the darkness behind the castle walls.

Soon, Mirela encounters Vladimir, the cultured and conflicted Count of Bran Castle struggling to reclaim his humanity, after being drawn into darkness by Carmilla, a powerful vampire countess determined to use the political upheaval to usurp the throne and rule the castle through fear and blood.

On the eve of the Winter Solstice Festival, with revolution on the brink and Carmilla tightening her grip, Mirela must choose between saving the Count from darkness or giving her life to break centuries of bondage. Set against an elegant, emotionally driven score, Bran Castle is a sweeping Gothic musical about love versus power, destiny versus choice, and mysticism lurks within the shadows of the crystal ball.


Selected Placement

A Wonderful World: 
The Louis Armstron Musical

Revised Broadway synopsis for awards-season consideration.


Louis Armstrong’s innovative musicianship and incredible charisma as trumpeter and vocalist led him from the early days of jazz in his native New Orleans to five decades of international stardom. A Wonderful World tells the story of Armstrong’s blazing musical career from the perspective of his four wives, who each had a unique impact on his life. It features beloved songs recorded and made popular by Armstrong, including favorites like “What a Wonderful World” and “When You’re Smiling,” among many other favorites. Starring James Monroe Iglehart.

Selected Placement