Ben's Portfolio

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	<title>Ben's Portfolio</title>
	<link>https://bendoesads.com</link>
	<description>Ben's Portfolio</description>
	<pubDate>Wed, 17 Sep 2025 13:41:26 +0000</pubDate>
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		<title>Dreft - Bubbles</title>
				
		<link>https://bendoesads.com/Dreft-Bubbles</link>

		<pubDate>Tue, 09 May 2023 15:35:22 +0000</pubDate>

		<dc:creator>Ben's Portfolio</dc:creator>

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		<description>
	

&#38;nbsp;
	
Bubbles
DreftIt all started with the realization that a newborn’s skin is as delicate as a bath time bubble. That means every washcloth, towel, onesie, and even adult clothes they touch needs to be gentle and safe for your baby to touch.

︎CreditsCopywriter: Ben McCoy

Art Director: Lauryn CampbellCD: Adrian Chan
CD: Lauren VarvaraCCO: Ciro Sarmiento


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		<title>Samsung - Too Easy</title>
				
		<link>https://bendoesads.com/Samsung-Too-Easy-1</link>

		<pubDate>Thu, 20 Feb 2020 17:30:36 +0000</pubDate>

		<dc:creator>Ben's Portfolio</dc:creator>

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		<description>
	
	
Too Easy

Samsung
Samsung's Smart TV can do just about anything from connecting with your smart devices to customizing its built-in features.All were shot as :30, :15, and even :06 for social media. 
They were so successful, Best Buy asked to use them in stores to explain what smart devices can do. We did a special cut for them.

︎CreditsCopywriter: Ben McCoyCopywriter: Sam EisenArt Director: Angel AngCreative Director: Lee ToneCreative Director: Matt GouldDirector: Vincent Peone</description>
		
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		<title>Solace - What Could Go Wrong</title>
				
		<link>https://bendoesads.com/Solace-What-Could-Go-Wrong</link>

		<pubDate>Fri, 21 Feb 2020 17:41:07 +0000</pubDate>

		<dc:creator>Ben's Portfolio</dc:creator>

		<guid isPermaLink="true">https://bendoesads.com/Solace-What-Could-Go-Wrong</guid>

		<description>
	
	What Could Go Wrong?
Solace
How do you convince the skeptical Developer community to try Solace, a free-to-use enterprise-grade cloud-based data transfer software when just saying what they do takes up every character in your tweet? 

You turn everything into a dry, witty joke about "What Could Go Wrong.”︎results160% increase in downloads207% increase in sign-ups680K video views


︎AwardsClio Awards — Shortlisted
 Shorty Awards — Silver Distinction in Comedy Video


︎Press
Marketing Communication NewsLittle Black BookAds of the WorldColoribusAdForumSourceSAWT
Shots


︎CreditsCopywriter: Ben McCoyCreative Director: Adam LeongCreative Director: Jonathan Ong

&#60;img width="1500" height="874" width_o="1500" height_o="874" data-src="https://freight.cargo.site/t/original/i/9c1c30ca652c7e6b9f60d336cc2ccb87bee0978a16dd9e91738fa64cc0a40cb7/Solace-Landing-Page-Choose-Your-Own-Adventure.png" data-mid="61673027" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9c1c30ca652c7e6b9f60d336cc2ccb87bee0978a16dd9e91738fa64cc0a40cb7/Solace-Landing-Page-Choose-Your-Own-Adventure.png" /&#62;
Link:&#38;nbsp;https://solace.com/what-could-go-wrong/
Choose Your Own Adventure Landing PageFrom banner and article links, developers would follow a story about cloud-based data-transfer solutions, or losing your kissing virginity at a NASA Space Camp. Or just about porpoises. Because who doesn’t love porpoises?</description>
		
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		<title>USAA - Analogous Houses</title>
				
		<link>https://bendoesads.com/USAA-Analogous-Houses</link>

		<pubDate>Fri, 17 Mar 2023 12:18:45 +0000</pubDate>

		<dc:creator>Ben's Portfolio</dc:creator>

		<guid isPermaLink="true">https://bendoesads.com/USAA-Analogous-Houses</guid>

		<description>
	

TikTok&#38;nbsp;


	Analogous Houses
USAAFor first-time homebuyers, homeowners insurance is boring.
So we made it not boring.
We brought homeowners insurance into their passions.Millennials and Gen Z responded so much, we started a second set of videos before all of the first ones even aired.&#38;nbsp;

︎CreditsCopywriter: Ben McCoyDesigner: Helen KwanACD: Conal LoveGCD: Tristan Espirtu

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		<title>USAA - Field Manual</title>
				
		<link>https://bendoesads.com/USAA-Field-Manual</link>

		<pubDate>Mon, 22 Aug 2022 12:43:18 +0000</pubDate>

		<dc:creator>Ben's Portfolio</dc:creator>

		<guid isPermaLink="true">https://bendoesads.com/USAA-Field-Manual</guid>

		<description>
	

TV and OLV


Radio
Other Versions: Norfolk, Philadelphia, Phoenix, Portland, St. Louis

 &#38;nbsp; &#38;nbsp; 
Social&#38;nbsp;


&#60;img width="1307" height="648" width_o="1307" height_o="648" data-src="https://freight.cargo.site/t/original/i/6b6504e1e6d7971499b47c7a9183ee384a3fa1c6f3281faaca22cdf599e01283/USAA---Field-Manual---Replacement-Cost---Social.png" data-mid="151011917" border="0"  src="https://freight.cargo.site/w/1000/i/6b6504e1e6d7971499b47c7a9183ee384a3fa1c6f3281faaca22cdf599e01283/USAA---Field-Manual---Replacement-Cost---Social.png" /&#62;&#60;img width="1306" height="646" width_o="1306" height_o="646" data-src="https://freight.cargo.site/t/original/i/0506f684f4cbfa3ec964e9483c605f83c86a0e9e7734e0b1745bc19ec7149072/USAA---Field-Manual---Measure-Twicers---Social.png" data-mid="151011906" border="0"  src="https://freight.cargo.site/w/1000/i/0506f684f4cbfa3ec964e9483c605f83c86a0e9e7734e0b1745bc19ec7149072/USAA---Field-Manual---Measure-Twicers---Social.png" /&#62;&#60;img width="1308" height="647" width_o="1308" height_o="647" data-src="https://freight.cargo.site/t/original/i/885ec5ff51ed0d67719b9b0f9ff746643d8c75b347e0d36c5ccba9496bf21b6b/USAA---Field-Manual---No-Claims---Social.png" data-mid="151011913" border="0"  src="https://freight.cargo.site/w/1000/i/885ec5ff51ed0d67719b9b0f9ff746643d8c75b347e0d36c5ccba9496bf21b6b/USAA---Field-Manual---No-Claims---Social.png" /&#62;
&#60;img width="667" height="708" width_o="667" height_o="708" data-src="https://freight.cargo.site/t/original/i/c5d3fccaac94c69f4b7cbee8453aa96ce427021860b8bfae35b9c8e29d45f724/USAA---Field-Manual---Native-Ad_1.png" data-mid="151011949" border="0"  src="https://freight.cargo.site/w/667/i/c5d3fccaac94c69f4b7cbee8453aa96ce427021860b8bfae35b9c8e29d45f724/USAA---Field-Manual---Native-Ad_1.png" /&#62;
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&#60;img width="666" height="707" width_o="666" height_o="707" data-src="https://freight.cargo.site/t/original/i/79f3168ef14922bef494cf018e67222a5bcb688aa32c4f497f5a7770889e3ce9/USAA---Field-Manual---Native-Ad_3.png" data-mid="151011991" border="0"  src="https://freight.cargo.site/w/666/i/79f3168ef14922bef494cf018e67222a5bcb688aa32c4f497f5a7770889e3ce9/USAA---Field-Manual---Native-Ad_3.png" /&#62;

	Field Manual
USAAFinding your perfect home is hard, especially
if you’re a young, first-time homebuyer. Good thing USAA knows how to protect
it the right way.


The campaign has been so successful, it keeps expanding months after the launch.

︎CreditsCopywriter: Ben McCoyDesigner: Helen KwanACD: Conal LoveACD: Darren JefferiesCD: Jonah LevineCD: Amy Wybo


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		<title>USAA - Q4 Madness</title>
				
		<link>https://bendoesads.com/USAA-Q4-Madness</link>

		<pubDate>Tue, 09 May 2023 14:57:06 +0000</pubDate>

		<dc:creator>Ben's Portfolio</dc:creator>

		<guid isPermaLink="true">https://bendoesads.com/USAA-Q4-Madness</guid>

		<description>
	

&#38;nbsp;
	
Q4 - Madness
USAAWhat started as a simple product-focused shoot bloomed into a multi-product, multi-day, multi-concept shoot spanning lines of business and pulling every creative team available into this project. Here are just the pieces I worked on. (So many more where produced!)

︎CreditsCopywriter: Ben McCoy
Copywriter: Will Albrecht
Copywriter: Mike DonahueCopywriter: Emily Stone
Art Director: Jason Murray
Art Director: Holly Mullinax
Art Director: Helen KwanACD: Tim Bunker
ACD: Conal LoveGCD: Tristan Espiritu

</description>
		
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	<item>
		<title>USAA - Higher Standards</title>
				
		<link>https://bendoesads.com/USAA-Higher-Standards</link>

		<pubDate>Wed, 17 Sep 2025 13:41:26 +0000</pubDate>

		<dc:creator>Ben's Portfolio</dc:creator>

		<guid isPermaLink="true">https://bendoesads.com/USAA-Higher-Standards</guid>

		<description>
	
OLV and CTVOther versions: Awa :30 V, Acq :30 H,&#38;nbsp;Acq :30 V, Acq :15 H,&#38;nbsp;Acq :15 V,&#38;nbsp;Acq :06 H,&#38;nbsp;Acq :06 V,&#38;nbsp;Acq :06 H Cut Fees,&#38;nbsp;Acq :06 V Cut Fees
Other versions: Awa :30 V,&#38;nbsp;Acq :30 V, Acq :15 H, Acq :15 V, Acq :06 H, Acq :06 V


Social Media Videosalso created in square and 4:5 aspect ratios


Social Media Staticsalso created in square and 4:5 aspect ratios with post copy options for awareness, acquisition, and retargeting

&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5e5e392ec9eeaaee540286b8a0713bba3d56558c346fc5436da0ee44ee909d3b/DEPCHKCaptainSH-REEL-V1-C1.jpg" data-mid="238503060" border="0" alt="Post copy: Picture yourself a USAA member and applying for a USAA Classic Checking account if your parent or spouse served and is a member." data-caption="Post copy: Picture yourself a USAA member and applying for a USAA Classic Checking account if your parent or spouse served and is a member." src="https://freight.cargo.site/w/1000/i/5e5e392ec9eeaaee540286b8a0713bba3d56558c346fc5436da0ee44ee909d3b/DEPCHKCaptainSH-REEL-V1-C1.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/bb4c22ddc4ad0ee7b8decb7339d16a419f4ecebaa219e07f018549105b1d4161/DEPCHKCloserLookStatILST-STOR-V1-C1.jpg" data-mid="238503081" border="0" alt="Post copy: No need to hunt for higher standards. Join USAA! If your parent or spouse served and is a member, you could join and apply for a USAA Classic Checking account." data-caption="Post copy: No need to hunt for higher standards. Join USAA! If your parent or spouse served and is a member, you could join and apply for a USAA Classic Checking account." src="https://freight.cargo.site/w/1000/i/bb4c22ddc4ad0ee7b8decb7339d16a419f4ecebaa219e07f018549105b1d4161/DEPCHKCloserLookStatILST-STOR-V1-C1.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1d107de5da0401abb2ab0c43666ce3318bc067206d6c7bb36eb51d2096eba2e6/DEPCHK8BitILST-STOR-V1-C1.jpg" data-mid="238503098" border="0" alt="Post copy: Level up your security with the 24/7 fraud monitoring of USAA Classic Checking." data-caption="Post copy: Level up your security with the 24/7 fraud monitoring of USAA Classic Checking." src="https://freight.cargo.site/w/1000/i/1d107de5da0401abb2ab0c43666ce3318bc067206d6c7bb36eb51d2096eba2e6/DEPCHK8BitILST-STOR-V1-C1.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/78636a7a9de37623ce72e0efa60ae88c03fc0b933880cb7a0ce1c2458319b44e/DEPCHKCandleILST-STOR-V1-C1.jpg" data-mid="238503108" border="0" alt="Post copy: Unwind with USAA Classic Checking and its 24/7 fraud monitoring &#38;ndash; that&#38;rsquo;s secure digital banking built to higher standards." data-caption="Post copy: Unwind with USAA Classic Checking and its 24/7 fraud monitoring – that’s secure digital banking built to higher standards." src="https://freight.cargo.site/w/1000/i/78636a7a9de37623ce72e0efa60ae88c03fc0b933880cb7a0ce1c2458319b44e/DEPCHKCandleILST-STOR-V1-C1.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/43b361ebd5d4ea5620bb77983acfd24f71172dc042d151fc5feda081bba2ce80/DEPCHKTrophiesILST-STOR-V1-C1.jpg" data-mid="238503113" border="0" alt="Post copy: Award-worthy banking is here. With no monthly fees, USAA Classic Checking deserves a spot in any trophy case." data-caption="Post copy: Award-worthy banking is here. With no monthly fees, USAA Classic Checking deserves a spot in any trophy case." src="https://freight.cargo.site/w/1000/i/43b361ebd5d4ea5620bb77983acfd24f71172dc042d151fc5feda081bba2ce80/DEPCHKTrophiesILST-STOR-V1-C1.jpg" /&#62;


	Higher StandardsUSAA

Because of its military background, USAA has always held itself to a higher standard. That’s the truth we brought to life for Gen Z through emotional stories of empowerment in commercials, humor and authenticity in social media, and targeted messages in the lower funnels.
︎
CreditsSr. CW: Ben McCoyDirector: Matt SmuklerGCD: Tristan EspirituECD Jordan LiptonECD: Bill PaulsACD: Mike DonahueACD: Conal LoveACD: Tim BunkerACD: Blake CleavengerACD: Nicole ShipmanAD: Helen KwakSr. AD: Holly MullinaxAD: Berly HernandezSr. CW: Conrad Kissel


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		<title>The Cecilia Chorus - Righting Classical Injustice</title>
				
		<link>https://bendoesads.com/The-Cecilia-Chorus-Righting-Classical-Injustice</link>

		<pubDate>Fri, 21 Feb 2020 19:00:51 +0000</pubDate>

		<dc:creator>Ben's Portfolio</dc:creator>

		<guid isPermaLink="true">https://bendoesads.com/The-Cecilia-Chorus-Righting-Classical-Injustice</guid>

		<description>


    &#60;img width="642" height="648" width_o="642" height_o="648" data-src="https://freight.cargo.site/t/original/i/32543cda300922987ad9e78ffa48706405c33debb0cab247853ccb652241d89a/Article-with-Fade-LA_1152-copy.png" data-mid="61682693" border="0"  src="https://freight.cargo.site/w/642/i/32543cda300922987ad9e78ffa48706405c33debb0cab247853ccb652241d89a/Article-with-Fade-LA_1152-copy.png" /&#62;
Not just a shoutout, the WestView News invited us to write our own article
promoting both our concert, our documentary, and the struggle for equality
Dame Ethel Smyth fought.Ready the whole article here.


Righting Classical InjusticesThe Cecilia Chorus of New York


In 2018, The Cecilia Chorus of New York premiered Dame Ethel Smyth’s last major work, The Prison in Carnegie Hall. Our only regret was that it should have been done nearly a century earlier.
︎
Stats+126.3% - Ticket Sale Increased$175,000 - Earned Media coverage14,000 - Facebook views+25% - Twitter mentions$75 - Media spend

︎
 PressThe New YorkerNew York Times (concert review)Gramophone - Video of the DayBroadway WorldWQXR Classical Music RadioMusical America
British Consulate of NYPeople's WorldThe Hub (League of American Orchestras)WestView NewsWomen's PhilharmonicBoston Music IntelligencerWBAI RadioArts ConnectionVocal Area NetworkBrazil TVCity GuideMusic Sales ClassicalEvensiEventfulSpinGoNY1 Spectrum NewsDo NYCCity GuideKwhen

︎CreditsCreative Director: Ben McCoyEditor: Jessica SheptinDirector: Jeanne WiklerCamera: Spencer Macnaughton</description>
		
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		<title>AAdvantage - Three Words for Travel Success</title>
				
		<link>https://bendoesads.com/AAdvantage-Three-Words-for-Travel-Success</link>

		<pubDate>Mon, 24 Feb 2020 20:27:21 +0000</pubDate>

		<dc:creator>Ben's Portfolio</dc:creator>

		<guid isPermaLink="true">https://bendoesads.com/AAdvantage-Three-Words-for-Travel-Success</guid>

		<description>&#60;img width="3384" height="824" width_o="3384" height_o="824" data-src="https://freight.cargo.site/t/original/i/7e0c28329cc829f0821868007a9e2dedc040348cdae4ac9927bdad5ad2915f31/See-the-World-and-Cross-that-Bridge.jpg" data-mid="61899589" border="0"  src="https://freight.cargo.site/w/1000/i/7e0c28329cc829f0821868007a9e2dedc040348cdae4ac9927bdad5ad2915f31/See-the-World-and-Cross-that-Bridge.jpg" /&#62;&#60;img width="4032" height="1944" width_o="4032" height_o="1944" data-src="https://freight.cargo.site/t/original/i/048b102357549edbfda1ee815d51f1d9d176eaa76571a4bfe81ed54453f17aea/Make-Some-Tracks.jpg" data-mid="61899590" border="0"  src="https://freight.cargo.site/w/1000/i/048b102357549edbfda1ee815d51f1d9d176eaa76571a4bfe81ed54453f17aea/Make-Some-Tracks.jpg" /&#62;Three Words for Travel Success
AAdvantage
We created a poster campaign for AAdvantage explaining the benefits of the card with travel-friendly sayings. Posters were tailored to airport destinations.

︎CreditsCopywriter: Ben McCoyArt Director: Najeeb El-NasserCreative Director: Chris Law</description>
		
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	<item>
		<title>AB inBev - Site Redesign and Social Media</title>
				
		<link>https://bendoesads.com/AB-inBev-Site-Redesign-and-Social-Media-1</link>

		<pubDate>Mon, 24 Feb 2020 22:55:29 +0000</pubDate>

		<dc:creator>Ben's Portfolio</dc:creator>

		<guid isPermaLink="true">https://bendoesads.com/AB-inBev-Site-Redesign-and-Social-Media-1</guid>

		<description>
	
&#60;img width="1152" height="689" width_o="1152" height_o="689" data-src="https://freight.cargo.site/t/original/i/a23b58c4b1bdba56682049821f3fb21127e5fd949aabd4676c4a41949bdceb04/Who-We-Are---Our-Values---Our-Vision.jpg" data-mid="61902325" border="0"  src="https://freight.cargo.site/w/1000/i/a23b58c4b1bdba56682049821f3fb21127e5fd949aabd4676c4a41949bdceb04/Who-We-Are---Our-Values---Our-Vision.jpg" /&#62;
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	A Refreshing Refresh
AB InBevWe redesigned the entire look and feel of AB inBev’s website to match the attitude of their award-winning beers. We shared their message on social media, touting the amazing things they do as a company.

︎CreditsCopywriter: Ben McCoy
Senior Copywriter: Brent WeldonArt Director: Vaughn RennerCreative Director: Kevin Chan
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