Too Easy

Samsung
Samsung Smart TVs could do far more than most people expected from a TV. But the real selling point wasn’t how sophisticated the technology was. It was how effortless it felt.

We turned every feature into a simple demonstration of just how easy smart could be. Too easy.



Credits
Copywriter: Ben McCoy
Copywriter: Sam Eisen
Art Director: Angel Ang
Creative Director: Lee Tone
Creative Director: Matt Gould
Director: Vincent Peone