Built for Upgrades

Spectrum

Spectrum wanted its business website to be easier to update, but the new development modules made a straightforward migration harder than expected. I rewrote the content and helped shape a more flexible page structure that preserved the information customers needed while giving Spectrum room to update, expand and evolve.



Credits
Copywriter: Ben McCoy
Art Director: Whitney Grossman
Art Director: Maddie Archambault
Creative Director: Rob Lehmann
Director: Justin Barnes