More from Every Connection

Spectrum

As more of life moved onto connected devices, Spectrum needed to make an increasingly complex set of services feel simple and essential. Across two consumer video campaigns, we turned speed, security, entertainment and choice into bold stories designed for mass audiences and adapted across markets.



Credits
Copywriter: Ben McCoy
Art Director: Whitney Grossman
Art Director: Maddie Archambault
Creative Director: Rob Lehmann
Director: Justin Barnes

Whole Pie

In 2020, every device in the home was working harder. Using the data behind those changing habits, we showed how Spectrum gave households the speed and entertainment choices to get more from every screen. The two-video campaign significantly outperformed the work before it and earned a second run.



Other Versions: Existing 200 Mbps Markets, 100 Mbps Markets, Hawaii, 2nd Run 100 Mbps Markets, 2nd Run 200 Mbps Markets, 200 Mbps, 100 Mbps


Get It All

For Spectrum’s first mass-market, internet-only DRTV spot, we made the product’s value impossible to miss. Bold motion and a clear direct-response story brought together fast speeds and powerful security, with versions tailored to the service available in each market.


Other Versions: 100 Mbps Markets, 200 Mbps No Taxes/Fees, 100 Mbps No Taxes/Fees