Find Your Sunnier Side

Sun Outdoors

From RV sites and traditional campsites to cabins and beachfront stays, Sun Outdoors offered plenty of ways to reconnect with nature. Across a series of digital banner campaigns, we invited travelers to find their sunnier side throughout the U.S. and Canada, with targeted work spotlighting California along the way.



Credits
Copywriter: Ben McCoy
Art Director: Elizabeth Alexander
Creative Director: Anthony Chelette

Escape to 
Your Sunnier Side

Broad brand and accommodation message


Your Sunnier Side Everywhere

U.S. and Canada footprint


The Sunnier Side 
of California

Regional California Campaign