For Risk-Averse Risk-Takers

THREE by Berkshire Hathaway

Small-business owners take risks every day. Their insurance shouldn’t be one of them. When THREE’s launch struggled to gain traction, we sharpened the message around comprehensive coverage without the jargon, helping turn a stalled introduction into real momentum in under a year.



Results
Policies Sold: 15,067%
Facebook Followers: 4,197%
Twitter Followers: 1,909%
LinkedIn Followers: 190%
Instagram Followers: 749%



Credits
Copywriter: Ben McCoy
Art Director: Michelle Huynh
Graphic Designer: HanJu Chou
Creative Director: Cheri Soukup
Creative Director: Robbie Gomez

Social and Digital Banner

Post copy: Wherever you take your business, we'll be right there with you. hashtag#MondayMotivation​ hashtag#SmallBusiness
Post copy: No matter the storm's name, THREE protects your business from any damage it causes, wind or water.​ #HurricaneSeason #SmallBusiness
Digital banner only


Tradeshow


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