Briefed to Close
USAAMilitary homebuying comes with its own language, timelines, benefits, and emotional stakes.
Across a yearlong, 12-touch email program, I helped create nine of the communications positioning USAA’s Business Development Advisors as trusted allies to realtors. From PCS moves and military acronyms to webinars, key dates, and firsthand testimonials, each communication gave agents practical knowledge they could use to better serve military families and help more of them close with confidence.
Credits
Copywriter: Ben McCoy
Art Director: Holly Mullinax, Helen Kwak
Associate Creative Director: Linda Lam, Tim Bunker