Different by Design

USAA

Instead of forcing every Auto Insurance post into one big campaign idea, we did the opposite.

We refreshed USAA’s best-performing creative with new in-video and post copy, then supplemented it with new work in deliberately different styles. The goal was creative diversity: give the algorithm more distinct ways to put relevant work in front of the right people and give the feed more reasons to stop.




Credits

Copywriter: Ben McCoy
Art Directors: Holly Mullinax, Helen Kwak
Associate Creative Director: Tim Bunker

    Youtube and OLV/CTV


    Meta, Instagram, TikTok, Snap

    Saving money looks good on you. Drive safer and start saving with USAA SafePilot®.
    USAA Auto and Renters Insurance fit together perfectly, like “up to 10” and “percent off.”
    Find auto insurance with flexible options to fit your needs with USAA.
    Not too big, not too small. Find auto insurance that's just right with flexible options from USAA.
    Auto coverage that fits just right
    With USAA Auto Insurance, filing claims online is easy and fast.
    Saving money looks good on you. Drive safer and start saving with USAA SafePilot®.


    Find savings in more ways than one with USAA Auto Insurance and USAA Perks®.
    Finish your auto insurance application to get 24/7 service online and on the USAA Mobile App.
    Start your auto insurance quote to find the coverage options to fit your budget.
    We're here to serve you. Get 24/7 service online or on the USAA Mobile App.
    Drive less, save more with the USAA Annual Mileage Discount. Complete your quote to find even more ways to save.
    Drive less and save more with the USAA Annual Mileage Discount
    Award-winning service is right around the corner
    Find flexible coverage options to fit your budget


    Older Auto Social Work