Instead of forcing every Auto Insurance post into one big campaign idea, we did the opposite.
We refreshed USAA’s best-performing creative with new in-video and post copy, then supplemented it with new work in deliberately different styles. The goal was creative diversity: give the algorithm more distinct ways to put relevant work in front of the right people and give the feed more reasons to stop.
Credits Copywriter: Ben McCoy Art Directors: Holly Mullinax, Helen Kwak Associate Creative Director: Tim Bunker
Youtube and OLV/CTV
Meta, Instagram, TikTok, Snap
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