Different by Design (Bank)

USAA

Banking needs can change from one scroll to the next. So instead of making every post look and sound the same, we built for variety.

We refreshed proven creative and supplemented it with new work in deliberately different styles, each finding its own way to make banking relevant in the feed. The goal was creative diversity: more ways for the algorithm to find the right audience, and more reasons for that audience to stop.



Credits
Copywriter: Ben McCoy
Art Directors: Holly Mullinax, Helen Kwak
Associate Creative Director: Mike Donahue
Creative Director: Conal Love

    Social Media — Video
    Get a $300 cash bonus plus 24/7 fraud monitoring to help protect every penny. Limitations apply.
    Parent or spouse a member? Join and earn bonus cash with USAA Classic Checking. Limitations apply.
    Married a member? You could join USAA and get $300 with USAA Classic Checking. Limitations apply.
    $300 and no monthly fees is a total USAA Classic Checking vibe. ☾⋆⁺₊🎧✩°｡ 🚇 Limitations apply.
    Hello, $300 bonus. Goodbye, monthly service fees. That’s USAA Classic Checking. Limitations apply.
    A $300 bonus can make any project easier. Get yours with USAA Classic Checking. Limitations apply.
    Put the $300 cash bonus from your first USAA Classic Checking account to work. Limitations apply.
    Nothing’s cuter than a $300 bonus in your first USAA Classic Checking account. Limitations apply.
    Apply for our low-rate credit card, and you could plant this 15-month 0% Intro APR on balance transfers in your wallet.
    Big project? Make paying for it less of a big deal by saving on interest with our USAA Rate Advantage Credit Card.
    With USAA Bank, tap with no annual fee on most cards plus zero liability on fraudulent purchases.
    Choose to earn rewards, enjoy our low-rate card or explore other credit cards. Most cards have no annual fee.
    Finding the USAA Bank credit card to fit your life starts with a click: cash back, travel rewards, credit-building and more.
    Make the most of every purchase when you give each credit card swipe, tap and charge some extra power. Select from cash back on everyday purchases like pet food and home improvement projects, credit-building opportunities to find financial freedom, travel rewards for dream vacations, and more with USAA Bank credit cards. Most have no annual fee, and they all come with zero liability for fraudulent purchases. Get the security, support and service our members rely on.


    Social Media — Static
    If your spouse served, you could join USAA — and get a $300 cash bonus with USAA Classic Checking.
    Listen to this: You could be eligible to join and get a $300 cash bonus. 🎧 Limitations apply.
    Woohoo! Drop a $300 cash bonus into your first USAA Classic Checking account. Limitations apply.
    Our overdraft program has a cushion up to $100 to help prevent overdraft fees.
    Put the credit card benefit that fits your life right in your pocket: cash back, travel rewards, credit building and more.
    Load your big-project purchases on the USAA Rate Advantage Credit Card and you could save on interest.
    Doesn't get lower than zero percent! Our low-rate credit card starts with 0% Intro APR on balance transfers for 15 months.

    Display



    Google Search

    Google paired the most relevant image, headline, and description for each person based on its algorithm.     Headline Options
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    • Put an extra $300 in your pocket
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    • $300 bonus with first checking account
    • Get $300 and no monthly service fees
    • Get $300 and 24/7 fraud monitoring
    Description
    • Stop scrolling and become a member for a cash bonus with USAA Classic Checking.
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