Dorm Sweet Dorm

USAA

You may not own your dorm room, but you do own the stuff inside it.

As students headed back to school, we reminded families that protecting their laptops, clothes, furniture and everything else coming to campus didn’t have to become one more thing on the college packing list.




Credits

Copywriter: Ben McCoy
Art Director: Helen Kwak
Associate Creative Director: Darren Jeffries

Direct Mail

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Email (A/B Test)