USAA The Higher Standards platform didn’t stop at brand storytelling. We extended the campaign into targeted acquisition work that gave Gen Z prospects—especially those eligible through a parent or spouse—a practical reason to consider USAA. The campaign same promise became more direct: higher standards for the military community, translated into clear benefits, timely offers, and an easier path to join.
Credits Sr. CW: Ben McCoy Director: Matt Smukler GCD: Tristan Espiritu ECD Jordan Lipton ECD: Bill Pauls ACD: Mike Donahue ACD: Conal Love ACD: Tim Bunker ACD: Blake Cleavenger ACD: Nicole Shipman AD: Helen Kwak Sr. AD: Holly Mullinax AD: Berly Hernandez Sr. CW: Conrad Kissel
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