One Shoot, Many Stories
USAAWhat began as a straightforward product shoot grew into a multi-day production spanning multiple concepts, products, and lines of business. With creative teams from across the account joining the effort, we built a much larger body of video and social work than originally planned. These are just some of the pieces I worked on.
Credits
Copywriters: Ben McCoy, Will Albrecht, Mike Donahue, Emily Stone
Art Director: Jason Murray, Holly Mullinax, Helen Kwan
Associate Creative Directors: Tim Bunker, Conal Love
GCD: Tristan Espiritu