Perks of Paying with Plastic

USAA

A credit card should do more than cover the purchase. Across acquisition journeys and ongoing member communications, we helped USAA give people more reasons to choose, use, and value their cards. From travel benefits and transaction security to authorized users, personalized rewards, and a newly launched Rewards Center, each message showed members how to get more from every swipe, tap, and purchase.




Credits

Copywriter: Ben McCoy
Art Director: Helen Kwak, Holly Mullinax
Associate Creative Director: Linda Lam

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