Playing It Safe
USAAInsurance comes with plenty to explain. So instead of asking people to read about it, we let them play with it on SnapChat.
Different products. Different games. One goal: make the useful stuff a little more fun to learn.
Credits
Copywriters: Ben McCoy, Will Albrecht
Art Directors: Helen Kwak, Jason Murray
Associate Creative Directors: Tim Bunker, Adam Garcia
Three SnapChat Lenses
Renters: This or That Copy
COVEREDTV
Turn on that coverage!
Kick back and watch us help you keep your TV protected from theft, fire and more.
Clothes
We won’t drop your drip
Or your other stuff — we’ll help keep it safe from theives and more.
Military gear
At ease. It’s covered.
We’ve helped the military community for over 100 years. And we’re not stopping now!
Tools
Keeping you covered is in our toolkit
Hammers, saws, wrenches with fractions on them — we help you keep your stuff protected.
Sports equipment
Aaaaannd you’re safe!
We’ll help you protect your sports gear with USAA Renters Insurance.
NOT COVERED
Magic
AbracaDon’t think that’s covered
Covering hocus pocus is preposterous.
Bad hair days
It may be a disaster, but it’s not the kind we cover
We’ll help you protect your brush, hair care and beauty products and more, but the end result’s all you.
Elephants
Elephant coverage is irr-elephant
Not covered. But if you have a dog, cat or other pet, you can get USAA Pet Insurance.
Saturn
What in the world? No.
USAA Renters Insurance covers things on Earth, nowhere else.
Snowflakes
Each unique — non of them covered
Chill out. We still cover stuff like sleds so you can play in the snow.
Homeowners: Knock Out Risks Copy
WIN Earn 40+ points
Good job keeping your home safe
Squash real life risks too. Stay claims-free for 5 years and qualify for up to 15% off USAA Homeowners Insurance.
LOSE
Earn less than 40 points
Good try keeping your home safe
Squash real life risks too. Stay claims-free for 5 years and qualify for up to 15% off USAA
WHACK-A-MOLE ITEMS
Frayed wires
Overloaded outlets
Expired fire extinguishers
Water leaks
Small gas leaks
Auto: How Do You Drive Copy
Question 1 When I’m driving, you can catch me...
Airplane mode
IRL beats screen time. Drive distraction-free, save easy.
Do not disturb
Lazy day energy = low mileage = big savings
Question 2
Are you the type to...
Caress the breaks
Show your left pedal some love and save by driving safe.
Take shortcuts
They may not pay off in life, but they could lower you mileage and help you save.
Question 3
Are you more likely to...
Ignore Mom’s calls on the road
Hands on the wheel, cash in your pocket. Mom will understand.
Send memes from the couch
Stay parked where you are and save by driving less.
Question 4
Are you a smooth driver or a public transit pro?
Careful cruiser
Save on gas and for safe driving.
Bussing, literally
Take the bus all the way to savings when you keep your mileage low.
Question 5
Am I hands on the wheel, or hands on the handlebars?
Keeping it at 10 and 2
Drive like Mom’s watching and you could save.
Rolling on 2 wheels
Shift into the bike lane for big savings — thanks to your low mileage.
Ending 1 — You chose the first answer more often
You could save more with
SafePilot
Drive safe. Save more. And turn safe habits into real savings.
Ending 2 — you chose the second answer more often
You could save more with
SafePilot Miles
Drive less. Save more. And get rewarded for keeping your mileage low.