The National Military Monument
USAAAcross 250 years, more than 41 million have worn the uniform. While the country remembers their service, The National Military Monument remembers their names.
For the first time, millions of service records were unified into a single living archive so a family could search a name, summon it to the monument, and watch it emerge from digital stone.
From the first pitch in April to opening day less than four months later, I helped shape this story of service, written in names.
Select Quotes
“It doesn’t take a permanent monument set in stone to make a big impact.”
-Fast Company
“Read their names, remember their stories.”
-Gen. Christopher Mahoney, Vice Chairman of the Joint Chief of Staff, via Stars and Stripes
“I had tears in my eyes and my heart filled with pure joy and pride.”
-Maj. Gen. Bob LaBrutta, USAF (Ret.), via Fox News
“I’m humbled. It’s beautiful.”
-Roy Riedle, Vietnam veteran
Select Press
Adweek
Little Black Book
Fast Company
Stars and Stripes
CBS
Fox News
Military.com
Good Morning America
Became part of the National Mall's visual landscape, appearing in Reuters, UPI, Getty, and USA Today coverage unrelated to the campaign.
Select Celebrities/Influencers
Michael Strahan
Jeremy Reaves
Melissa in Chaos
Ellie Golden Life
Wives of the Armed Forces
Liberty Zabala
Credits
Copywriter: Ben McCoy
CCO: Brian Carley
ECD: Bill Pauls
ECD: Jordan Lipton
CD: Tim Bunker
ACD: Blake Cleavenger
ACD: Ashley Lakics
ACD: Holly Mullinax
Group Experience Design Director: Eddie Gomez
Experience Lead: Mehmet Aydin
Senior Designer: Joanna Albright
GCD: Sasha Kobrynich
CD: Carolina Espinales
GVP, Technology Engineering: Jomy Jose
VP, Techology Engineering: Alan Shimoide
Executive Producer: Michael May
Partner Agencies: m ss ng p eces, Media Machine, Atomics