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SnapSpot


We reached out to students celebrating friendships on the widest-reaching platform - TV. “But wait,” you say, “students don’t watch TV anymore, especially not commercials.” Well, they will if their friends star in it.

We’ll turn the viral content they’re already creating into a TV spot in 3 steps:
  1. Realistic Cow stickers on SnapChat
  2. SnapChat Story dedicated to each campus
  3. Curate the best of the best and turn it into a TV sport.

Stoodents Want Chikin

Chick-fil-A


As the culinary afterthought of college students, we shifted Chick-fil-A’s existing program of interacting and improving communities to protect students against #Struggles.
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Awards
1st Place -Truth Seekers Project
McCann NY
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Spec Work

Internship project that inspired future work the brand would do on college campuses.
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Credits
Copywriter: Ben McCoy
Post Production: Jessica Sheptin
Art Director: Thao Nguyen