Me

Ben McCoy is a Creative Copywriter based in New York Cit who enjoys messing with Adobe, eating weird food, and singing classical music.

Oh, and writing.

So, if you’re a fun place where I can write words, inspire people, think up big ideas, and lead other creatives to do the same, reach out.


Say hi: BenDoesAds@gmail.com

Accolades

YouTube - Silver Creator Award
Shorty Awards - Silver Distinction in Comedy Video
Clio Awards - Shortlisted
Gold Side Show - Performance Art
Silver Telly - Immersive and Mixed Reality
Best of Manhattan - Small Business Community Marketing Excellence
1st - Truth Seekers (McCann Internal Award)

Awards I’ve Judged

Campaign BIG Award Show - 2022
ANA Reggie Awards - 2022, 2021

Guest Lectures

Brooklyn College
Writing Ads for TV and Radio
October 18, 2023

Kean University
Copywriting Skills for Art Directors
September 21, 2023

Non-Advertising Cool Things

Fallout: London
Turning an eye to England with the beloved Fallout franchise. This international team has worked for years to bring a fresh take to this nuked-out landscape. I’ve been aboard for nearly 2.5 years. During that time, I’ve crafted dozens of quests, dialogue trees, and characters (like the Dickensian child thief and rascal, Archie).

For more info, click here.

Carnegie Hall
Since winter of 2017, I’ve performed at Carnegie Hall with The Cecilia Chorus of New York twice every year (minus the pesky pandemic canceling a few concerts). During that time I’ve premiered over a dozen works, performed some of the most well-known pieces in the classical canon, and brought painfully lesser-known pieces into the limelight they deserved.
I’ve also helped the chorus in other ways, like serving as the Publicity and Marketing Chair for 4 years and acted as the Tenor Section leader.

Grab tickets to my next concert (or just find out what I’m up to) here.

Unxigned
For the past several years, I’ve been a Sr. Editor on the music blog, Unixgned. Reviewing works by some of the world’s most audacious emerging musical talent and bringing their sound to a global audience is so amazing. And I get to hear their music before 99.9% of the world does!

You can read some of my reviews here.

Who I’ve Worked For

Freelance
2015-present | ACD/Sr. Copywriter
From leading teams to rebranding whole companies to writing tweets, I've grown teams and produced effective work for everyone from small businesses to government departments to award-winning agencies. Some people I've helped tell their story: Creative Studio, NV Communications, Clovis Marketing, Aston Magna Music Festival, Westchester Community for Ethical Culture, Advanced Real Estate, American Foresters, Eon Skincare, NERD Skincare, Bent on Learning, Laura's Library Card, and many more.

Saatchi & Saatchi NY
2021-2023 | Sr. Copywriter
Helped the military community find financial coverage with USAA, campers find the best spots with Sun Outdoors, and people everywhere smile a little better with Invisalign, Crest, and Oral-B. Plus helping out on a bunch of other brands like Invisalign, National Down Syndrome Society, Dreft, Bounty, Pampers, CVS, Always, and more. Also helped lead Junior Creatives on projects.

Crow Creative
2020-2021 | Copywriter
Worked with an amazing team across the entire agency’s client portfolio: Spectrum, Fujitsu, Kaiser Permanente, AUL, and more.

Saatchi & Saatchi NY
2020-2020 | Freelance Copywriter
Wrote bright and shiny copy for Crest and Oral B, plus lovable prose for Pampers.

Accenture
2019-2020 | Freelance Copywriter
Helped small businesses find insurance with Berkshire Hathaway's newest insurance option, THREE as part of MXM. Assisted other Accenture-owned companies as needed, like writing social media posts for the Chase Sapphire Card with the Droga5 team.

Barbarian
2018-2018 | Freelance Copywriter
Spent 9 months freelancing across a wide range of accounts from tech to beauty to crazy. Created videos for Samsung, rebranded the tech company Solace, wrote web copy for Garnier, developed social media posts and concepts for AB inBev, and 3D-printed a mini-trebuchet.

Cosgrove Associates
2017-2018 | Freelance Copywriter
Freelanced on Barclay Card, UPromise, New York Life, ADP, and more. Many of my lines for Mastercard AAdvantage were so well-loved they carried through multiple iterations of the campaign, living on banners and posters in major US airports for almost 5 years in a campaign that refreshed yearly.

McCann NY
2017-2017 | Intern, Freelance Copywriter
It started with Mastercard, writing lines for some baseball heroes during the All-Star Game. The internship ended with 1st place in their Chick-fil-A student-targeted internship pitch. From there, I jumped on any account that needed an extra brain. Concepted Chick-fil-A social media and wrote video scripts, developed radio spots for Verizon, brainstormed extensions for NatGeo's show One Strange Rock, and more. Everything from State Street to Qualcomm to Mucinex saw my words.


DCX Growth Accelerator
2017-2017 | Intern
My first assignment was naming drinks for the holiday party. That's how I knew this was my kind of crazy. From there, concepted ideas for Elmhurst Nut Milk, Fiverr, Ironbound Hard Cider, and more.