Oral Care Feeding Smiles Across America

Crest and Oral-B

During the COVID-19 lockdown, P&G sponsored the iHeart Living Room Concert for America. Through this event, the pledged to support Feeding America and the First Responders Children’s Foundation. We encouraged others to support them as well. For my part, I wrote and helped design the email we sent to over a million fans.

Hosted by Elton John, guest performances and appearance included Alicia Keys, Backstreet Boys, Billie Eilish, Billie Joe Armstrong of Green Day, Mariah Carey, Tim McGraw include Ciara, Demi Lovato, Lizzo, Russell Wilson and more.

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Stats
Meals Provided: 200,000

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Credits
Copywriter: Ben McCoy
Art Director: Richard Soffar
Creative Director: Lisa Bet