What If?

IBM

IBM's ever-expanding hosts of business tools keep getting smarter, but stalwart execs are stuck in their old ways. So, we'll target their heroes - the COOs who are already innovating their industry.

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Pitched
Part of a series of campaigns pitched to IBM which ultimately got put on hold.

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Credits
Copywriter: Ben McCoy
Art Director: Vaughn Renner
Designer: Jessica Bayer
Designer: Heejin Lee
Creative Director: Kevin Chan
Creative Director: Cole Orloff