The Cecilia Chorus
In 2017, I started running The Cecilia Chorus of New York’s social media channels. Since then I’ve:
launched their Instagram and LinkedIn accounts, raising both to the top three among their peer choruses,
doubled their Facebook following and raised their presence from 11th among peer choruses to 3rd,
and optimized their Twitter account to require 25% of the volunteer labor to achieve 3x the results previously.
Additionally, I built out an entire team of writers, designers, proofreaders, and DEI-compliance volunteers to keep the process running and not on a single volunteer’s shoulders moving forward.
I also developed a playbook so future volunteers had content pillars for each concert to create under. To see these, please see individual concert promotion pages.