2022 Auto Coverage Leads Email Journey

USAA

Once a member starts thethe process of getting auto coverage, they trigger a series of emails designed to help them complete the process.

If they’ve started but not finished their quote, the first set of emails is sent.

If they’ve got their quote but haven’t finished the application, the second set is sent.

Pink indicates variable text that was adjusted by region/recipient.
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Credits
Copywriter: Ben McCoy
Art Director: Helen Kwak
Associate Creative Director: Tim Bunker