Analogous Houses

USAA
For first-time homebuyers, getting homeowners insurance is the least exciting part. But hidden inside all that fine print are things people actually care about: what they own, how they live, and what they would hate to lose. 

So we brought homeowners insurance into the worlds Millennials and Gen Z already loved, using their passions to make coverage feel more personal, understandable, and worth paying attention to. The response was strong enough that a second round of videos began production before the first had even finished running.



Credits
Copywriter: Ben McCoy
Designer: Helen Kwan
ACD: Conal Love
GCD: Tristan Espiritu