BDA 4/12 - Military Acumen


Business Development Advisors are the liaison between realtors and USAA who help our members close with all the benefits (both from us and the military) that they’re entitled to.

Over the course of a year, we sent realtors 12 emails. This was the 4th email. We helped realtors understand how and why military familes move, and how to leverage that to get better word of mouth endorsements from their clients.

Pink indicates variable text that was adjusted by region/recipient.
Copywriter: Ben McCoy
Art Director: Holly Mullinax, Helen Kwak
Associate Creative Director: Linda Lam, Tim Bunker