BDA 8/12 - Military Acronyms
Business Development Advisors are the liaison between realtors and USAA who help our members close with all the benefits (both from us and the military) that they’re entitled to.
Over the course of a year, we sent realtors 12 emails. This was the 8th email. It helped realtors understand the common military acronyms our members might use with them when discussing housing.
Pink indicates variable text that was adjusted by region/recipient.
Copywriter: Ben McCoy
Art Director: Holly Mullinax, Helen Kwak
Associate Creative Director: Linda Lam, Tim Bunker