Members - Get Paid A Day Early
Members - Spending Habits Tools
Members - No Monthly Service Fees
Members - Zero Liability
Classic Checking Retargeting Banners 2023
Using the DCO platform, we created new retargeting banners that referenced specific aspects of our Classic Checking Account members and potential members had searched for. Retargeting banners were also smart enough to differentiate between someone who was a member and was just curious, a member who had started and abandoned their application, and a nonmember who wanted to see how much they could save or be protected by switching to USAA.
Please note that animation is simulated - better animation between frames was rendered when displayed in HTML.
Copywriter: Ben McCoy
Art Director: Holly Mullinax
Associate Creative Director: Linda Lam