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Field Manual

USAA

Finding your perfect home is hard, especially if you’re a young, first-time homebuyer. Good thing USAA knows how to protect it the right way.

The campaign has been so successful, it keeps expanding months after the launch.

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Credits
Copywriter: Ben McCoy
Designer: Helen Kwan
ACD: Conal Love
ACD: Darren Jefferies
CD: Jonah Levine
CD: Amy Wybo