OLV and CTV

Social Media Videos

also created in square and 4:5 aspect ratios


Social Media Statics

also created in square and 4:5 aspect ratios with post copy options for awareness, acquisition, and retargeting
Post copy: Picture yourself a USAA member and applying for a USAA Classic Checking account if your parent or spouse served and is a member. Post copy: No need to hunt for higher standards. Join USAA! If your parent or spouse served and is a member, you could join and apply for a USAA Classic Checking account. Post copy: Level up your security with the 24/7 fraud monitoring of USAA Classic Checking. Post copy: Unwind with USAA Classic Checking and its 24/7 fraud monitoring – that’s secure digital banking built to higher standards. Post copy: Award-worthy banking is here. With no monthly fees, USAA Classic Checking deserves a spot in any trophy case.



Higher Standards

USAA

Because of its military background, USAA has always held itself to a higher standard. That’s the truth we brought to life for Gen Z through emotional stories of empowerment in commercials, humor and authenticity in social media, and targeted messages in the lower funnels.

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Credits
Sr. CW: Ben McCoy
Director: Matt Smukler
GCD: Tristan Espiritu
ECD Jordan Lipton
ECD: Bill Pauls
ACD: Mike Donahue
ACD: Conal Love
ACD: Tim Bunker
ACD: Blake Cleavenger
ACD: Nicole Shipman
AD: Helen Kwak
Sr. AD: Holly Mullinax
AD: Berly Hernandez
Sr. CW: Conrad Kissel