![Web Interest - Desktop](https://freight.cargo.site/t/original/i/5e7a70df3449f4041f7aa60563a9e82d7ac96492211964b21e9521f1f0683257/1.5-Web-Interest-Your-Offers---Desktop.jpg)
![Application Abandoned - Desktop](https://freight.cargo.site/t/original/i/526c46b57ccc5ef5f7aacdd4f328559849db2d7d32a2476322a45cd9e5734550/4-App-Abandon---Online-Offer---Desktop.jpg)
![Application Abandoned Follow-up - Desktop](https://freight.cargo.site/t/original/i/ccc62bf98c5ad3714632196186cdb3ab3e61ff4d485212211f7afea9e5e7aa66/6-App-Abandon---Online-Offer---different-sl-ph---Desktop.jpg)
![Web Interest - Mobile](https://freight.cargo.site/t/original/i/a6494320295189fa832ad62e1c8b596294a7aa13b646eeff06fb43df5a671826/1.5-Web-Interest-Your-Offers---Mobile2x.jpg)
![Application Abandoned - Mobile](https://freight.cargo.site/t/original/i/eb2753da630a634b8787450197ff40b566a212efc833723aba0acd392caae175/4-App-Abandon---Online-Offer---Mobile2x.jpg)
![Application Abandoned Follow-up - Mobile](https://freight.cargo.site/t/original/i/017b6262ca63d88a5f78fc504edeee16ffd484c4280559347c1ca9e732f86386/6-App-Abandon---Online-Offer---different-sl-ph---Mobile2x.jpg)
May 2022 Credit Card Email Journey
USAA
We created a 3-touch journey to reach a potential customer who expresses interest in a USAA credit card.
Pink indicates variable text that was adjusted by region/recipient.
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Credits
Copywriter: Ben McCoy
Art Director: Holly Mullinax
Associate Creative Director: Linda Lam