Oct 2022 Certificate of Desposit Demand Gen Email


As part of our regular communications with members, we wanted to advise them that they could make their money work harder with a Certificate of Desposit.

This was part of our exploration of elevating their existing brand guidelines in emails. We created a new layout and modified the tone of voice to accommodate the smaller text-spaces.

Pink indicates variable text that was adjusted by region/recipient.
Copywriter: Ben McCoy
Art Director: Helen Kwak, Jennifer Lee
Associate Creative Director: Linda Lam