Oct 2022 Certificate of Desposit Demand Gen Email

USAA

As part of our regular communications with members, we wanted to advise them that they could make their money work harder with a Certificate of Desposit.

This was part of our exploration of elevating their existing brand guidelines in emails. We created a new layout and modified the tone of voice to accommodate the smaller text-spaces.

Pink indicates variable text that was adjusted by region/recipient.
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Credits
Copywriter: Ben McCoy
Art Director: Helen Kwak, Jennifer Lee
Associate Creative Director: Linda Lam