Q4 - Madness

USAA

What started as a simple product-focused shoot bloomed into a multi-product, multi-day, multi-concept shoot spanning lines of business and pulling every creative team available into this project. Here are just the pieces I worked on. (So many more where produced!)

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Credits
Copywriter: Ben McCoy
Copywriter: Will Albrecht
Copywriter: Mike Donahue
Copywriter: Emily Stone
Art Director: Jason Murray
Art Director: Holly Mullinax
Art Director: Helen Kwan
ACD: Tim Bunker
ACD: Conal Love
GCD: Tristan Espiritu