Headline: Get Your Money Early | Post Copy: The only thing better than payday is an early payday! Set up direct deposit with your USAA checking account and get paid a day early. Limitations apply. Headline: Speed Up Payday With Us | Post Copy: USAA Pro Tip: We can help you get paid a day early when you set up direct deposit with us. Limitations apply.

Secure a Faster Payday

USAA


As part of the refresh of USAA’s social media campaigns, we created two new micro-campaigns focused on the security of the digital wallet and the fact that members get their paychecks a day earlier when they set up direct deposit.

These were versioned for Facebook and Instagram. “Headline” only appeared on Facebook.

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Credits
Copywriter: Ben McCoy
Art Director: Helen Kwak